Ragley Estate,

Key Message from KEENAN at Grassland & Muck 2017

With the current volatility in agriculture, it’s crucial that farmers have the means and the tools to “Take Control” of their businesses.  Milk and beef prices are unpredictable, are subsides going to remain in place, and in what form? So, looking at how these commodities can be produced profitably and consistently is vital.

The key message for visitors to the Keenan Stand at Grass and Muck this year is “Take Control of Feed Efficiency.” For example, the average 1,500.000 litre farm spends between £250K  to £230K on feed alone. And, just a 1% improvement in FCE would return £2.5k.  By reducing hidden costs on –farm, hidden profits will most certainly follow.

This important message will be delivered in a number of ways – 

  • An InTouch Centre manned by Keenan InTouch experts.
  • Discussion and advice about “Shrinkage”, which is arguably the greatest expense in silage production.
  • In the “ Efficiency, Profitability and Sustainability” Area on the Stand, Keenan, with  Alltech E-CO2 will demonstrate  how the exciting E-CO2 “What if?” tool can be used to reveal  hidden costs and hidden profits.   The “What if” tool is an interactive, visual and easy to use tool, to quickly review the effect key management changes can  have on a farm’s financial performance. These savings can be a real “eye-opener” as it considers the hidden costs farmers tend not to see, such as poor fertility or a higher calving age.

The Keenan name has long been associated with innovation, and this tradition of developing new thinking in technology continues at a pace within the company.

Listening to farmers requirements has always been an integral part of the business and, as a result, an exciting new range of machines have been designed specifically to enable farmers to “Take Control” of their feeding.

Keenan diet feeders are now available in horizontal paddle  trailed Mech-Fiber machines, twin and triple augur Vertical machines, and these will be displayed at the event alongside the Orbital Muck-Spreader. Information will also be available on the new Keenan Mech-Fiber345SP,  the first self-propelled machine in the range.

Visitors to the Stand will also have the opportunity to enter their names into a draw to win an all- expenses paid trip to the Keenan manufacturing plant in Ireland.


Keenan Stand Number is 302




About Alltech:

Founded in 1980 by Irish entrepreneur and scientist Dr. Pearse Lyons, Alltech improves the health and performance of people, animals and plants through nutrition and scientific innovation, particularly yeast-based technology, nutrigenomics and algae. With nearly 100 manufacturing sites globally, Alltech is the leading producer and processor of yeast and organic trace minerals, and its flagship algae production facility in Kentucky is one of only two of its kind in the world.

The company’s guiding ACE principle seeks to develop solutions that are safe for the Animal, Consumer and the Environment and is actively supported by close to 5,000 team members worldwide.

Alltech is the only privately-held company among the top five animal health companies in the world. This is a source of competitive advantage, which allows Alltech to adapt quickly to emerging customer needs and to stay focused on advanced innovation and long-term objectives. Headquartered just outside of Lexington, Kentucky, USA, Alltech has a strong presence in all regions of the world. For further information, visit www.alltech.com/news.


Established in 1978, KEENAN is a respected leader in ethical and profitable farming solutions, focused on maximizing feed efficiency. Over the course of nearly four decades in business, KEENAN has earned a particularly strong reputation for manufacturing quality mixer wagons.

KEENAN interprets data for more than 1,000,000 cows from close to 10,000 farms in 25 countries around the world, representing one of the world’s largest field databases on dairy feed efficiency.

KEENAN prides themselves on continuous investment into new technology for the benefit of their customers globally. The company has evolved throughout the years, combining cutting-edge technological developments with breakthrough nutritional expertise.

A keen advocate for environmental sustainability, KEENAN has developed a range of solutions to enable farmers to overcome agricultural production challenges, improve rumen health and feed efficiency. Based in Borris, Co. Carlow, Ireland, KEENAN employs 204 people (169 in Ireland).

For further information, visit www.keenansystem.com